Tuesday, September 21, 2010

Tipping Individuals - The Law of Few

 Last Saturday, I realized how a small number of individuals can cause a great amount of change.  Malcolm Gladwell states is his book "The Tipping Point" that a select few are responsible for driving [an] epidemic forward.(p.233)" This theory is not only true for tipping massive epidemics that spread throughout the country, but it is also true when it comes to causing change within a single person.
For example,  on occasions I like to consume alcoholic beverages.  My beverage of choice is Hennessy straight or with a dab of water mixed in.  Last weekend while pouring my drink, I asked myself, how did I start drinking this?  I quickly thought of my initial drinking experiences and found the answer directly related to Gladwell's example of how a few people caused most smokers to take their first puff.  I didn't start drinking Hennessy because it was the coolest and tastiest drink.  I started drinking Hennessy because those cool, influential people in my life drank Hennessy.  This is a prime example of the law of few and how it can be directly related to influencing change in one person.